One of South Africa’s most iconic wine brands is packing its bags, revamping its style, and inviting you to come along for the ride. Yes, Nederburg is on a whole new adventure — and this time, it’s not just about what’s in the glass, it’s about where that glass takes you. 🌍🍷
From a rooftop toast in London to a laid-back sunset picnic in Cape Town, Nederburg wants to be where you are. Whether you’re catching up with friends on your balcony or plotting your next bucket-list escape, there’s always a table with Nederburg at the heart of it — and you’re invited to pull up a chair.
What’s New?
This isn’t just a rebrand. It’s a vibe shift. With a refreshed look and a bold new message — It’s Yours to Explore — Nederburg is encouraging wine lovers to embrace adventure, connection, and imagination.
It all starts with a striking red cloth — not just a table setting, but a storytelling canvas. From retail stores to Instagram feeds, it’s your chance to show the world where your wine journey is taking you. On it, you’ll spot hot air balloons, anchors, crowns, and bees — each symbol telling part of Nederburg’s 200+ year legacy while hinting at a future filled with possibility and purpose.
The First Taste of the New Era?
Nederburg’s legendary red blend, Baronne, is leading the charge with a new label that’s fresher, friendlier, and still unmistakably Nederburg. (Fun fact: in South Africa, a bottle of Baronne is opened every 25 seconds. Now that’s a conversation starter.)
A Grand Giveaway? Don’t Mind If We Do.
To celebrate this journey, Nederburg is giving you the chance to win a luxury travel experience worth R100 000! All you have to do is share your table story. (Details at www.nederburg.com).
No Rules. Just Adventure.
Forget stuffy wine rules. Nederburg is about flexibility, flavour, and finding joy in every moment. Whether you’re sipping at a festival, exploring the winelands, or clinking glasses in your kitchen — this is wine made to move with you.
So, Where’s Your Table?
Wherever it is, however it looks, whoever’s sitting next to you — Nederburg wants to be there. Because life’s too short for ordinary Sundays, empty glasses, or untold stories.
Follow the journey on @NederburgWine and show us your table using #YoursToExplore.
Your next adventure starts with a pour.
