— Lifestyle, Press Releases —

INTRODUCING EARTH’S ESSENCE, A NATURAL SIP REVOLUTION

December 4, 2025

Say hello to the future of drinking better. Earth’s Essence has just launched South Africa’s first naturally preserved wine, beer, and cider, and trust us, this is not just a product drop, it’s a wellness-level glow up for your fridge.

Forget sulphites, forget preservatives, forget those “why do I have a headache after one glass?” moments. Earth’s Essence uses the power of rooibos and honeybush antioxidants to naturally preserve every sip. No added chemicals, no synthetic nonsense, just pure flavour, proudly South African innovation, and drinks that love you back.

And before you ask, no, they don’t taste like rooibos tea. They taste like great wine, crisp cider, and smooth beer… just cleaner, fresher, and softer on the system.

SO WHAT’S ON SHELVES?

Now available at 25 selected Checkers LiquorShop stores across Cape Town and on Checkers Sixty60, the range includes:

🍷 Rooibos Merlot, Cabernet Sauvignon Blend
Velvety, bold, full of flavour, like classic red wine at its absolute best.
R120 | Promo: R109.99

🍏 Rooibos Apple Cider
Fresh, crisp, sunshine in a bottle. The perfect summer sidekick.
R119.99 for a four pack | Promo: R99

🍺 Rooibos Beer
Light, clean, refreshing, a smooth brew with radically reduced hops and zero irritants.
R119.99 for a four pack | Promo: R99

WHY THIS RANGE IS A GAME CHANGER

✔ Naturally preserved (no sulphites, no synthetic additives)
✔ Vegan friendly and gluten free (wine and cider)
✔ Fresh, soft taste without allergens or irritants
✔ Proudly South African ingredients and innovation
✔ First of its kind in the world

This is more than a launch, it’s a shift toward mindful sipping and feel good flavour that doesn’t compromise taste, authenticity, or celebration.

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