In celebration of 60 years of Tastic rice and its rich heritage within South African culture. Tastic has dedicated this year’s campaign to commemorate the unsung heroines of our communities from all corners of South Africa – our women. From many decades women have been the perfect partners of Tastic as they have played an invaluable role in bringing Tastic to life at the dinner table of their families and making a difference within society.
On the 2nd October 2021 the community of Gugulethu Township was called forth by Pj Powers to come make use of the Tastic Rice ATM that supplied over 500 consumers with free rice that was withdrawn from this ATM. This one of a kind initiative took place in Charlesville Mall in Gugulethu.
Tastic has brought to life the vision of partnering and inspiring the unsung heroines of South Africa to continue their sharing in the spirit of ubuntu that is founded in the little acts of kindness which build the nation.
Wendy Maposela who runs the Emasithande Children’s organization was celebrated and honoured with R10 000,00 towards continuing the amazing work that she and her organization do in the community. Emasithande Children’s Organization is an orphanage that houses over 28 orphaned children as well as a feeding scheme to reduce hunger and promote nutrition for the children of Nyanga East township.
30 September 2021. Quoin Rock Wine Estate played host to the final honorary dinner of the campaign in Cape Town where unsung heroines and celebrities all gathering to celebrate women in Perfect partnership with Tastic. MC Leigh-Anne Williams hosted the auspicious occasion that honoured the likes of businesswoman Basetsana Khumalo and legendary PJ Powers who form part of the campaign. Entertainment was provided by leading female DJ Lamiez while Hunter Rose serenaded the guests.
“As we celebrate Heritage month and draw inspiration from South Africa’s iconic women, it is important for us as a brand to reaffirm our country’s cultural heritage and honour the many unsung heroines who pioneer the everyday struggles to make their communities a better place through lending a helping hand.” Thembi Sehloho, Marketing Director of Pasta and Rice.
Each year, Tastic rice partners with individuals who have reach extraordinary feats of success in their own passions with a link to the celebration of their culture and heritage. This year Tastic has partnered with 4 iconic South African women who will lead the campaign and its call to every South African to showcase their little acts of kindness in their communities. The Perfect Partners of Tastic for the heritage campaign – Noxolo Grootboom, Basetsana Khumalo, Dudu Khoza, PJ Powers and Rami Chuene have been honoured as the women who will be the leaders of the campaign as Tastic takes over the different regions across the country in a showcase of the brand’s brand purpose of generosity and give back in the form of Tastic Rice ATMs that give rice to communities for free.
Tastic is using the entire month of heritage to setup honorary dinners that bring women who have played central roles to the development of the communities, in the triumph of what South Africa calls ubuntu, the truth celebration of the perfect partnership between Tastic and its people. Tastic believes the world would be a better place if we all exude the spirit of generosity through the act of partnering with our unsung heroines across the country who continue to remind our people about the principles of the spirit of ubuntu.