For over a century, Kellanova—formerly known as Kellogg’s—has been a household name in South Africa, pioneering breakfast innovation and promoting better nutrition. At the recent Breakfast and Nutrition Forum held at The Venue Green Park in Sandton, the company reaffirmed its commitment to public health, product innovation, and responsible social impact.

The event brought together parents, industry experts, and key opinion leaders to explore how breakfast plays a crucial role in bridging dietary gaps and empowering families to make informed food choices.

A Vision for Better Days

In her keynote address, Zandile Mposelwa, Corporate Affairs Director at Kellanova, introduced the Kellanova Better Days Promise—a pledge to create better days by improving access to food, advancing well-being, and championing sustainability, equity, diversity, and inclusion.

“Our mission goes beyond the breakfast table,” said Mposelwa. “We are committed to creating long-lasting, positive change through food, innovation, and responsible business practices.”

Real Conversations on Nutrition

A dynamic panel discussion moderated by Dr Katlego Lekalakala featured a range of perspectives on nutrition and food choices.

• Ntiti Hlabjago, Kellanova’s Research Nutrition & Development Director, highlighted the company’s wellbeing journey and its dedication to continuous improvement in nutrition.

• Tammy Darroch, Marketing Director at Kellanova, shared insights into consumer behavior, noting that parents want breakfast options that are not only nutritious but also enjoyable for their children.

• Mira Naidu, a parent representative, brought a relatable, real-world perspective on providing nutritious breakfasts amidst a busy family routine.

• Christine Baxter, a Functional Nutrition and Health Coach, shared expert advice on the importance of fibre, balanced diets, and food fortification in promoting long-term health.

Why Breakfast Still Matters

One of the key takeaways from the event was the undeniable role that breakfast cereals play in the South African diet. When paired with milk, cereals contribute meaningfully to daily intakes of carbohydrates, protein, fibre, and calcium.

Fibre, in particular, was spotlighted as essential for digestive health, heart function, and overall wellness. The panel also stressed the value of food fortification—endorsed by the World Health Organisation—as a highly effective and affordable strategy to combat micronutrient deficiencies.

Innovation That Listens

At the heart of Kellanova’s approach is a deep understanding of the evolving needs of families. By listening to consumers and staying ahead with cutting-edge ingredients and technology, the company continues to deliver convenient, tasty, and nutrient-dense options for every breakfast moment.

“Kellanova is actively promoting healthier eating habits and advocating for breakfast as a vital daily ritual,” added Mposelwa. “Our cereals are more than just a meal—they’re a smart, family-friendly choice backed by science and designed for joy.”